The Satisfaction of Users of Public Motorcycle Taxi Services in Lat Krabang District, Bangkok

บทคัดย่อ

The purpose of this study is to look into how satisfied motorcycle taxi users are in Bangkok's Lat Krabang District. It will do its job by analyzing the factors that influence satisfaction in a number of areas, such as price, safety, and service quality. To meet user needs, we will use the information we have collected to improve and develop service quality in the future. The study's sample group comprises 402 motorcycle taxi users, 60% of whom are female and 40% of whom are male. The majority of them are 13–18-year-old students. This time, a survey method was employed to collect data using questionnaires. These included questions about personal information like gender, age, and occupation, as well as questions about satisfaction with a range of factors, like price, safety, overall satisfaction, and service quality.

The data collected from the questionnaire was analyzed using statistical techniques like mean and standard deviation to compare satisfaction levels in each factor and determine the average scores. Users are most satisfied with the quality of service (average score 3.52), followed by safety (average score 3.45) and price (average score 3.16), according to the study's findings, which indicate that overall satisfaction is at a moderate level (average score 3.38). According to the analysis, consumers want to see price increases for services in order to increase overall satisfaction and primarily value service quality.