Published: 29-05-2025

Full Issue

Introduction Content Cover page

Academic Articles

Outdoor Learning Strategies for Tourism Students

Saowanee Thapphet (Author)

122-131

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The Core Principles of Sports Team Development: Pathways to Excellence Through Leadership and Collaboration

Sittisak Thongsuk, Kullaya Sukpongthai, Intira Chapandung, Amalia Jaramillo Miguel (Author)

196-201

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Determinants of Labor Markets Inequality in Southeast Asia and the Effects of COVID-19

Sann Naing Win (Author)

202-210

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Risk Management in the Digital Era for SMEs

Sarunyar Jangkhum Jangkhum, Chalita Chayutrakorn, Prasong Uthai, Ratna Sari Supiyanti (Author)

211-221

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An Analysis of the Adaptation of Greek Mythology in Disney+’s Percy Jackson and the Olympians (2023)

Tiwphai Munkhongdee, Narawan Chumnumnawin, Pawarisorn Somsin (Author)

245-251

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The Determinants of Women Entrepreneurship in Developing Economies: Evidence from the Literature

Ratna Sari Supriyanti , Chalita Chayutrakorn (Author)

258-266

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Research Article

The Teaching and Learning Competency of Educators in Thailand's Higher Education During the Era of Artificial Intelligence

Nuttavud Koomtong, Dr.Sukanlaya Tantiwisawaruji, Asst.Prof. Dr.Krittika Tanprasert, Kachanon Nirunpong (Author)

1-8

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Animal Diary: The Design and Development of a Game Application to Enhance Early Primary School Children’s Attention

Suratanakorm Permsawadchai, Kanokon Songwichai, Lumpapun Punchoojit (Author)

9-15

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The Needs Assessment for Developing Teachers to Enhance Competency-based Learning Management of Teachers under the Chiang Mai Primary Educational Service Area Office 2

Kanokkarnchana Tawirot, Somkiart Intasingh, Sunee Nguenyuang, Pimpathu Sutanan (Author)

16-23

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Learning Management Innovation Based on Phenomenon - Based Learning and Play-Based Learning to Enhance Creative Thinking Skills and Science Process Skills of Elementary School Students

Prapatchit Techa, Sakda Swathanan, Wichaya Pewkam, Natad Assapaporn (Author)

24-32

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Structural Equation Analysis Using Amos Program for Basic Human and Social Science Research

Mesawadi Sukkri, Prasong Uthai, Wattana Eakpamitsin, Sittisak Thongsuk, Nattaphakan Salabsang (Author)

33-37

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Enhancing Students’ Meeting Management Competencies through Simulation Activities in MICE Management Subject

Noochanat Chiangchai (Author)

38-45

pdf (Thai)

Comparison of Time Series Models for Forecasting Sales in Multi Level Marketing (MLM) Business

Sasima Jedsupacharoen, Pongkorn Chantaraj, Supattanawaree Thipcharoen (Author)

46-53

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Development of Grade 8 Human Nutrition Learning Outcomes through The 5 E’s of Inquiry-based Learning Combined with Board Games

Jirapat Larpmahaprasert, Kanjana Tantakanon , Nopphalak Thitajaroenwat, Hatthaya Yamchuti , Yae-Yu Tang (Author)

54-62

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Impact of Student Support Services on Student Learning Satisfaction  at Qingdao Preschool Education College

le cai, Pattaroj Kamonrojsiri (Author)

63-71

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Logistics Data Analytics and Delay Prediction

Chotmanee Boonma (Author)

72-78

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The Paradox of Stability: Bayesian Network Analytics on IoT-Driven Supply Chain Risk Asymmetry in Startup Unmanned Retail

Yu Zhong, Sombat Teekasap (Author)

79-89

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AI-Driven Ingredient Association Analysis and Recommendation System for Skincare E-Commerce Platforms

Pitiphat Joembunthanaphong, Benyapa Zimzee, Gatesuda Nakkaew (Author)

90-100

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The Use of Role-Play Activities to Enhance English speaking Skills of Students Majoring in Aviation Business and Tourism Management, North-Chiang Mai University

Noochanat Chiangchai (Author)

101-110

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Factors of Success in Private College Administration: Analysis of the Role of Leadership and Quality of Educational Services in the Manee Rattana  Vocational and Technical College

Aye Min Tun (Author)

111-121

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The Impact of E-commerce Platform User Reviews on Consumer Purchasing Intention -- Taking Taobao as an Example, China

Hao Li, Ampol Navavongsathian (Author)

132-143

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The Relationship between Service Quality and Student’s Satisfactionat Student Affairs Office Shandong College of Traditional Chinese Medicine, China

Luo Xiaodong , Patima Rungruang (Author)

144-152

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The Relationship between Students’ Academic Motivation and Students’ Self-Efficacy related to Students’ Academic Performance at Shandong College of  Traditional Chinese medicine Yantai, China

Xu Jiahao , Patima Rungruang (Author)

153-162

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Error Analysis in Thai-English Consecutive Interpreting Among Student Interpreters

Nunthika Puthikanon (Author)

163-170

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The Motivation of Teachers at Beidun School, Heping County

Cai Le, Pusit Wonglek (Author)

171-179

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A Study on the Relationship between Teachers’ Motivation and Job Satisfaction at Qingdao Huang Hai University, China

Wang Fei, Patima Rungruang (Author)

180-188

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Thai Public Expectations and Perceptions Toward Understanding in Thai Government’s Entertainment Complex Business Bill, 2025

Tanawoot Sawatdee, Patthanan Tangwannawit, Suniphan Srisuphotnanaont, Juthamad Tangkunanan, Patsaphon Khamlai (Author)

189-194

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Management Guidelines for Business Operations under the BCG Economy Concept: A Study of Small and Medium Enterprises (SMEs) in Nong Khaem District, Bangkok, Thailand

Thanawan Shangkomshome, Kawissara Tanskul, Murray Davis (Author)

222-230

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Digital Technology and Business Transformation Affecting Employee Engagement in the Hotel Industry in Henan, China

Dong de zheng, Kanyarat Tirathanachaiyakun , Preecha Khummadee (Author)

231-238

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Organization Management Influencing Employee Engagement in the Hotel Industry in Henan, China

Sun Song, Kanyarat Tirathanachaiyakun (Author)

239-244

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The satisfaction of users of public motorcycle taxi services in Lat Krabang District, Bangkok

Panida Phokasem, Atsavin Saneechai, Waridda Sungwarakittiwut, Phatteera Jiraudomsarod, Chutima ketsa (Author)

252-257

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The Relationship between Personal Factors, ERG Theory Motivation Factors and Employee Job Satisfaction of Xuzhou Zhongjin Shanty TownReconstruction and Construction Co., Ltd.

Sun Puli, Pattaroj Kamonrojsiri (Author)

267-274

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