Digital Technology and Business Transformation Affecting Employee Engagement in the Hotel Industry in Henan, China

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The Hotel Industry in Henan, China plays a crucial role in the economic development of Henan Province, China. This study examines the factors influencing innovation-oriented organizations among The Hotel Industry in Henan, China, focusing on digital technology adoption, business transformation, and organizational structure and culture. The research utilizes a quantitative approach, collecting data from 400 The Hotel Industry in Henan, China through structured questionnaires. The findings indicate that digital technology (B = 0.38) and business transformation (B = 0.25) are the most Affecting Employee Engagement in the Hotel Industry in Henan, China”. Larger and older businesses tend to be more Employee Engagement, while managerial education level does not significantly impact Employee Engagement. The study highlights the challenges The Hotel Industry in Henan, China face, including financial constraints, talent shortages, and competitive pressure. Based on these insights, recommendations include enhancing digital transformation initiatives, promoting business transformation strategies, strengthening organizational culture, and improving policy support and infrastructure. These findings provide valuable guidance for policymakers and business leaders to enhance the Employee Engagement of The Hotel Industry in Henan, China, ensuring long-term growth and sustainability.