Enhancing Students’ Meeting Management Competencies through Simulation Activities in MICE Management Subject

Abstract

The MICE (Meetings, Incentives, Conventions, and Exhibitions) industry requires graduates with both theoretical understanding and practical competencies, particularly in managing meetings. However, traditional lecture-based teaching methods often fail to provide students with sufficient hands-on experience, resulting in skill gaps that hinder their readiness for real-world applications.

                This classroom research aimed to evaluate the effectiveness of simulation-based learning in enhancing meeting management competencies among undergraduate students enrolled in the 504310 MICE Management course at North-Chiang Mai University during the second semester of the 2024 academic year. Specifically, the study sought to (1) examine the improvement of students' skills after participating in simulation activities, and (2) analyze students’ satisfaction and perceptions toward this instructional approach.

                A pre-experimental research design was employed, using pre- and post-tests, satisfaction questionnaires, and observational checklists. Results revealed a statistically significant increase in students’ meeting management skills, with mean scores rising from 7.36 to 12.41 (t = 17.82, p < 0.05). Students expressed high satisfaction with the simulation activities (M = 4.43/5), reporting that the sessions were engaging, relevant, and helpful in connecting classroom knowledge to practical contexts. These findings support the integration of simulation-based instruction in MICE education to foster both competence and confidence in future industry professionals.