Factors Affecting the Behavior of Using Online Food Ordering Applications of Employees in Lat Krabang District, Bangkok

Abstract

This research aimed to study the current use of online food ordering mobile applications in order to know the needs of customer groups, whether female, male, or which group of employees in Lat Krabang District prefer to use online food ordering mobile applications. Data were collected using a questionnaire from a sample group of 400 people and analyzed by computer using the SPSS program.

The research results found that

Personal characteristics data found that most of the respondents were female, 73.5 percent, aged 20-25 years, 37.5 percent were single, 50.0 percent had a vocational certificate-bachelor's degree, 79.3 percent had a salary of 15,000-20,000, 69.8 percent chose to use the FOOD PANDA application, 36.3 percent

1.The results of the data analysis on the factors that influenced the use of the online food ordering mobile application by employees in Lat Krabang District Very important, with an average of 4.31

1. In terms of application functionality, it was found that the factors affecting the behavior towards using the mobile application for ordering food online of employees in Lat Krabang District were very important, with an average of 4.01


2. In terms of application service, it was found that the factors affecting the behavior towards using the mobile application for ordering food online of employees in Lat Krabang District were very important, with an average of 4.14

4. In terms of user behavior, it was found that the factors affecting the behavior towards using the mobile application for ordering food online of employees in Lat Krabang District were very important, with an average of 4.27