Online Clothing Store Web Application Development Case Study of Catherine's Clothing Store

Abstract

This research aims to develop an online clothing store web application, using Catherine’s Clothing Store as a case study. The objectives of this study are: (1) to develop a web application that responds to consumer purchasing behavior in online clothing stores, and (2) to assess user satisfaction with the developed web application. The study involved 50 customers of Catherine’s Clothing Store who used the web application.

The system's efficiency evaluation, conducted by experts, yielded an overall mean score of 4.47 with a standard deviation of 0.63, classified as "Good." The evaluation covered three aspects: 1) Usability Test (mean = 4.33, SD = 0.63, "Good"), 2) Functional Test (mean = 4.60,
SD = 0.51, "Good"), and 3) Security Test (mean = 4.47, SD = 0.76, "Good").

User satisfaction was assessed with an overall mean score of 4.59 and a standard deviation of 0.61, classified as "Very Good." The evaluation included four aspects: 1) User Interface (mean = 4.60, SD = 0.59, "Very Good"), 2) System Processing (mean = 4.59, SD = 0.60, "Very Good"),
3) Access Control and Security (mean = 4.59, SD = 0.63, "Very Good"), and 4) Functionality Alignment with User Needs (mean = 4.59, SD = 0.61, "Very Good").

The findings indicate that the developed web application effectively meets user expectations, providing a high level of usability, functionality, and security for online clothing store transactions.