Factors Influencing the Adoption of Chat GPT in Accounting Practice

Abstract

          The purpose of this study is to investigate and explore the factors that affect the effectiveness and efficiency of ChatGPT in accounting applications. The sample population is accounting personnel in Bangkok. 461 samples are random. The research tool used was a questionnaire.  selected using simple random sampling by 3 experts. Descriptive statistics and multiplier regression analysis were used for data analysis. The study found that the benefits/usability/quality perception of Chat GPT had a positive impact on its application in accounting.