Brand Identity Design and Communication for Fishing Equipment NAILOS

Abstract

The research titled ‘Design and Development of Brand Identity and Communication Strategy for Naylos Fishing Equipment Products’ aims to: 1) design the brand identity for Naylos, 2) design products for the Naylos brand, and 3) create promotional media for the Naylos brand. The study focuses on developing a fishing equipment brand targeted at beginner anglers and recreational fishers within the context of the digital era, where online marketing plays a significant role in building consumer awareness. The Naylos brand is developed under the concept of ‘Hunter of the Waters,’ inspired by the Nile River, with an emphasis on designing products that are easy to use, reduce complexity, and effectively meet the needs of the target audience.

           The findings revealed that the content quality evaluation conducted by content experts yielded an overall mean score of 4.67 with a standard deviation (S.D.) of 0.47, indicating the highest level of quality. Similarly, the media quality evaluation conducted by media experts resulted in an overall mean score of 4.67 (S.D. = 0.47), also indicating the highest level of quality. In addition, the satisfaction assessment among beginner anglers who required easy-to-use and effective artificial lures and who were exposed to the media showed a mean score of 4.87 (S.D. = 0.39), reflecting the highest level of satisfaction.