เปี่ยมสุภัคพงศ์ ธีระศักดิ์, et al. , translators. “Factors Affecting Consumers’ Purchasing Decision of Bearhouse Beverages in Bangkok”. The 15th Benjamit National and International Conference, vol. 15, no. 5, May 2025, pp. 84-94, https://benjamit.thonburi-u.ac.th/ojs/bmv15/article/view/68.