การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
type: channel
description: The 16th Benjamit National and International Academic Conference
publisher: benjamitvichakarn
language: en
publication name: การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
items: Development of a 2D Game for Training Kindergarten Children’s Survival Skills
items: Development of a Commercial Wet Wipe Sampling Method for the Collection of Methamphetamine Surface Residues for Forensic Analysis by Gas Chromatography-Mass Spectrometry (GC–MS)
items: Management Accounting and Risk management Affecting the Organizational Effectiveness of Small and Medium-Sized Enterprises (SMEs) in Bangkok
items: The Development of Legal Frameworks for Recyclable Waste Management by Local Government Organizations
items: The Role of Tobacco Control Change Agents in Slowing the Spread of E-cigarettes in Thailand: An Analysis based on Diffusion of Innovations Theory
items: An Analysis of Digital Technology Adoption and Its Impact on College Students’ Purchase Intentions for Cultural and Creative Products in Guangxi, China
items: Legal Measure in Increasing Birth Rate Promotion
items: Empowering Lives through Football: A Narrative Review of the Homeless World Cup as a Sport-Based Intervention for Social Inclusion
items: Recent Trends of Higher Education in India and Future Prospects
items: Creative Leadership of School Administrators under Chonburi-Rayong Secondary Educational Service Office
items: Core Competencies of School Administration under the Chonburi-Rayong Secondary Educational Service Area Office
items: A Gamified Mobile Telerehabilitation Framework for Improving Exercise Adherence in Older Adults
items: Tourist Behavior in Helicopter Charter Service Selection in Las Vegas, Nevada, USA
items: Community-Based Care for Homeless Individuals with Schizophrenia: Improving Mental Health and Urban Safety
items: Organizational Characteristics Affecting the Readiness of Transportation Businesses to Transition from Internal Combustion Engine Heavy Trucks to Electric Trucks
items: Factors Affecting Consumers’ Intention to Use Jetts Fitness Centers in Bangkok.
items: Enhancing Chinese Self-Learning Potential through Artificial Intelligence (AI) Technology and Free Applications
items: Enhancing Cost Efficiency in Cold Chain Logistics Services: A Performance Comparison between Experience-Based Routing and Excel Solver Optimization
items: Digital Era Leadership of School Administrators under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office
items: A Study of Graduate Potential Desired by Tourism Businesses Based on the Thai Qualifications Framework for Higher Education
items: The Main Factors of Tourism of Thai Tourists Choice to Cultural Travel, to the Mon Community in Lat Krabang District, Bangkok
items: The Impact of Financial Ratios on Dividend Payouts of “Set50” Listed Companies in the Stock Exchange of Thailand
items: Study of the Effects of High Glucose Concentration in Culture Media on Osteoblast Viability and Integrin Gene Expression on Titanium Surfaces: An In Vitro Study
items: https://benjamit.thonburi-u.ac.th/ojs/index.php/bmv16/article/view/510
items: Management and Service Quality Affecting the Survival of Small Retail Businesses in Northeastern Thailand
items: Relationship Between the Marketing Mix (7Ps) and Consumers’ Decision to Use Suki A Restaurant at Mega Bangna Shopping Center
items: Factors Affecting the Efficiency of Digital-Era Work Performance among Accountants in Pathum Thani Province
items: Transformational Leadership of Administrators That Affects Learning Organization in Schools under the Office of the Private Education Commission, Chatuchak District, Bangkok
items: A Study of Community Participation Levels in Natural Tourism Attraction Management: A Case Study of Bangoi Sinai Subdistrict, Yaha District, Yala Province
items: Improving the Quality of Life for People in the Area Surrounding the Power Plant in Budee Subdistrict, Mueang District, Yala Province.

Development of a 2D Game for Training Kindergarten Children’s Survival Skills
type: item
description: This research aimed to develop a 2D game for survival skills training for Kindergarten children. The primary objectives were: 1) to develop the 2D survival skills training game, and 2) to evaluate children's satisfaction with the developed game. The sample group consisted of 30 kindergarten students. The research instruments included the 2D survival training game, an expert evaluation form, and a student satisfaction questionnaire. Data were analyzed using percentage, mean, and standard deviation. The results indicated that the students' satisfaction with the 2D survival skills training game was at the highest level, with an overall mean of 4.55. This high level of satisfaction may stem from the game’s ability to effectively illustrate survival scenarios, thereby promoting active learning. Furthermore, the 2D game format simplified complex survival skills, making them more accessible and engaging for young learners, while stimulating their desire to learn through computer-based gameplay.
subject: Research Article
  topic: section
subject: Science and Technology
  topic: category
subject: 2D game development
  topic: keywords
subject: Skill training
  topic: keywords
subject: Survival
  topic: keywords
creator: จุติเดช ทองมี
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 360
ending page: 371

Development of a Commercial Wet Wipe Sampling Method for the Collection of Methamphetamine Surface Residues for Forensic Analysis by Gas Chromatography-Mass Spectrometry (GC–MS)
type: item
description: This research aimed to develop an alternative method for collecting methamphetamine residues from surfaces by utilizing commercial wet wipes as sampling materials. The study evaluated the feasibility of three distinct formulations—water-based, alcohol-based, and anti-bacterial—compared to the forensic standard protocols using methanol-soaked gauze and filter paper. Methamphetamine residues were prepared on laboratory bench surfaces ($10 \times 10$ cm area). Samples were collected using a systematic cross-hatch pattern to minimize wiping direction variability, with each experiment performed in triplicate ($n=3$) to ensure result consistency. The acquired samples were extracted and qualitatively analyzed using Gas Chromatography–Mass Spectrometry (GC–MS). The results demonstrated a 100% detection rate for methamphetamine across all wet wipe formulations. Notably, the water-based wet wipe exhibited the highest performance, yielding a mean peak area of 60,826.58 and the lowest relative standard deviation (%RSD) at 15.27%, indicating a higher level of sampling consistency under the conditions of this study. These findings highlight the potential of commercial wet wipes as a convenient and non-destructive alternative for forensic evidence collection. Furthermore, conventional methods involving high volumes of organic solvents at crime scenes pose significant health risks to practitioners through hazardous chemical exposure. Therefore, the development of a wet wipe-based approach presents a highly effective and practical alternative. As a ready-to-use material, it simplifies field-based preparation and, most importantly, enhances the operational safety of forensic personnel.
subject: Research Article
  topic: section
subject: Science and Technology
  topic: category
subject: Methamphetamine
  topic: keywords
subject: drug residue
  topic: keywords
subject: wet wipes
  topic: keywords
subject: surface sampling
  topic: keywords
subject: forensic sampling
  topic: keywords
subject: gas chromatography-mass spectrometry
  topic: keywords
creator: กชกร เจริญกุลเมธี
creator: ศุภชัย ศุภลักษณ์นารี
creator: ศิริรัตน์ ชูสกุลเกรียง
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 348
ending page: 359

Management Accounting and Risk management Affecting the Organizational Effectiveness of Small and Medium-Sized Enterprises (SMEs) in Bangkok
type: item
description: This study aimed to: (1) examine the levels of opinions regarding management accounting, risk management, and organizational effectiveness of small and medium-sized enterprises (SMEs) in Bangkok; (2) examine the effects of management accounting and risk management on organizational effectiveness. The sample consisted of 400 accountants working in SMEs in Bangkok, determined using the Yamane (1973) formula at a 95% confidence level. Data were collected using a validated questionnaire and analyzed using descriptive statistics and simple linear regression analysis. The results indicated that the overall levels of management accounting (x̄= 4.60, S.D. = 0.49) and risk management (x̄= 4.64, S.D. = 0.45) were at the highest level. Organizational effectiveness, including managerial effectiveness (x̄= 4.70, S.D. = 0.45), business success (x̄= 4.70, S.D. = 0.49), and sustainability and competitive advantage (x̄= 4.67, S.D. = 0.47), was also rated at the highest level. Hypothesis testing revealed that management accounting had a significant positive effect on organizational effectiveness (β = 0.559, p < 0.001, R² = 0.312), while risk management had a stronger significant positive effect (β = 0.623, p < 0.001, R² = 0.389). These findings highlight that both management accounting and risk management play critical roles in enhancing organizational effectiveness, with risk management demonstrating a more prominent influence.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Management Accounting
  topic: keywords
subject: Risk Management, Organizational Effectiveness
  topic: keywords
creator: เสมอขวัญ สถิตชัยทรัพย์
creator: ปรียานุช กิจรุ่งโรจน์เจริญ
creator: ศศิธร เปอร์เขียว
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 120
ending page: 133

The Development of Legal Frameworks for Recyclable Waste Management by Local Government Organizations
type: item
description: This research article aim to study the issues of participation by producers and the public in the management of recyclable waste, by comparing foreign laws and proposing guidelines for the development of Thai legislation. The research is based on a qualitative research, by conducting document research, analyzing provisions of Thai law, foreign laws, and relevant academic documents. Research findings show that Thai law lacks provisions that clearly define the duties of producers and the public in separating and managing recyclable waste, and there are no economic measures to create incentives. As a result, the burden of waste management mainly falls on local government organizations, leading to less effective recycling management. In contrast, the laws of the Federal Republic of Germany, the Republic of Korea (South Korea), and Japan clearly define the responsibilities of producers and the public and use economic measures to promote tangible participation. Therefore, Thailand should develop its laws by specifying duties for separating recyclable waste, defining the responsibilities of producers, and implementing economic measures to sustainably improve the efficiency of recyclable waste management by local government organizations.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: International articles
  topic: category
subject: Legal Framework
  topic: keywords
subject: Recyclable
  topic: keywords
subject: Waste Management
  topic: keywords
creator: Rusleena Laehmuso
creator: Sattra Keawphang
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 270
ending page: 286

The Role of Tobacco Control Change Agents in Slowing the Spread of E-cigarettes in Thailand: An Analysis based on Diffusion of Innovations Theory
type: item
description: This study examines the mechanism of e-cigarette diffusion among Thai youth under the Diffusion of Innovations (DOI) framework. The objectives are to analyze factors based on DOI theory affecting the epidemic, synthesize the roles and strategies of tobacco control workers (Change Agents) in slowing the spread, and analyze related policy gaps. This is qualitative documentary research utilizing content analysis and policy analysis of policy documents, research, situation reports, and campaign media published between 2018–2024 (B.E. 2561–2567). The findings indicate that e-cigarettes possess all attributes under the DOI framework, which include relative advantage, compatibility, low complexity, trialability, and observability, which facilitate rapid adoption among youth. Change Agents, including teachers, Village Health Volunteers (VHVs), public health officers, community leaders, and local administrative organizations, play a crucial role in slowing diffusion. Their strategies include reducing the perceived advantage of e-cigarettes, reducing compatibility by creating positive identities for non-smokers, and increasing the perception of long-term harms and risks. However, operations face significant policy gaps: the gap between total ban policies and enforcement in online markets, the gap in the capacity of Change Agents, and the strategic communication gap that aligns poorly with youth media culture. The discussion suggests that DOI theory effectively explains the diffusion of negative innovations, leading to the proposal of a “counter-diffusion strategy” to develop modern preventive measures. Recommendations include developing mechanisms to regulate online markets, enhancing the digital competencies of Change Agents, adjusting communication strategies to be participatory and youth-led, and integrating e-cigarette control policies with national digital policies.
subject: Research Article
  topic: section
subject: International articles
  topic: category
subject: E-cigarettes
  topic: keywords
subject: Diffusion of Innovations (DOI)
  topic: keywords
subject: Tobacco Control Change Agents
  topic: keywords
subject: Health behavior
  topic: keywords
creator: Chalita Chayutrakorn
creator: Sarunyar Jangkham
creator: Ekkapol Tubpond
creator: Vasin Pipattanachat
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 211
ending page: 220

An Analysis of Digital Technology Adoption and Its Impact on College Students’ Purchase Intentions for Cultural and Creative Products in Guangxi, China
type: item
description: With the rapid development of mobile internet, e-commerce, and digital platforms, the digital economy has profoundly reshaped the cultural consumption landscape. Focusing on college students in Guangxi, China, this study empirically examines how digital technology adoption influences their purchase intention toward cultural and creative products (CCPs). Drawing on the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), and Cultural Identity Theory, a quantitative survey was conducted, yielding 389 valid responses. Data were analyzed using descriptive statistics and multiple regression analysis. The results indicate that perceived ease of use, facilitating conditions, hedonic motivation (from TAM/UTAUT2), perceived compatibility, observability (from IDT), and cultural knowledge (from Cultural Identity Theory) significantly and positively affect students' purchase intention. The model explains 21.5% of the variance in purchase intention. By integrating technological, innovative, and cultural-psychological factors into a unified framework, this study provides theoretical insights and practical implications for universities, cultural enterprises, and policymakers seeking to promote sustainable development of the cultural and creative industry in the digital economy era.
subject: Research Article
  topic: section
subject: Science and Technology
  topic: category
subject: International articles
  topic: category
subject: Digital Technology Adoption
  topic: keywords
subject: Cultural and Creative Products
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: College Students
  topic: keywords
subject: Guangxi Province
  topic: keywords
creator: Qiu Qifang
creator: Watcharanan Thongma
creator: Danaikrit Inthurit
creator: Suthira Sitthikun
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 129
ending page: 141

Legal Measure in Increasing Birth Rate Promotion
type: item
description: The objective of the research is to suggest and develop the law to solve problems related to legal measure in increasing birth rate promotion. This research is based on a qualitative research and analysis from documents as follows: The study included a study of documents, concepts and theories as a basis for research from both primary and secondary sources, for example, concepts, theories and laws related to protect children and youth from cyber bullying, were analyzed and studied from books, textbooks, research reports, theses, using the library and library databases in Thai and foreign languages. In this study, it was found that 1) law in increasing birth rate promotion has been enforced for a long time, the provision related to these are inappropriate with current circumstances; 2) there is a problem of the lack of a primary agency directly responsible related in increasing birth rate promotion. The authors suggest that amendments in Labour Protection Act B.E. 2541, National Education Act B.E. 2542 (1999), Child Protection Act, B.E. 2546 (2003), Prime Minister's Office Regulations Concerning Leave of Absence for Government Officials B.E. 2555 (2012) and related laws shall include changes related to children must receive an education while working and children cannot work during school hours, free education up to the bachelor's degree level, and educational institutions should be prohibited from charging any fees including free breakfast and lunch arrangement in school, establishing a childcare center for working parents with minimal or no cost, paid maternity leave for one year and father took leave to raise his child for one year.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: International articles
  topic: category
subject: Legal Measure
  topic: keywords
subject: Birth Rate
  topic: keywords
subject: Promotion
  topic: keywords
creator: Sattra Keawphang
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 85
ending page: 105

Empowering Lives through Football: A Narrative Review of the Homeless World Cup as a Sport-Based Intervention for Social Inclusion
type: item
description: Homelessness is a multidimensional form of social exclusion rooted in trauma, stigma, and structural inequality, requiring interventions that extend beyond housing provision alone. Sport-based initiatives have emerged as complementary approaches to psychosocial engagement, yet their mechanisms and sustainability remain underexplored. This review offers a mechanism-oriented synthesis of the Homeless World Cup (HWC) as a global sport-based intervention for social inclusion, advancing a novel conceptual framing that positions the HWC as a psychosocial catalyst rather than a standalone solution. Using a narrative systematic review approach, peer-reviewed studies on the HWC, street soccer, homelessness, trauma-informed care, and public health were analyzed thematically. Findings indicate that participation fosters psychosocial empowerment, social capital development, identity reconstruction, and service engagement, primarily through recognition, belonging, and relational connection. However, outcomes are highly conditional upon institutional scaffolding, housing stability, and integrated health and social services. The discussion highlights the necessity of trauma-informed delivery and structural support, contributing a critical lens to sport-for-development scholarship and informing policy and practice for sustainable social inclusion.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: International articles
  topic: category
subject: Homelessness
  topic: keywords
subject: Sport for Development
  topic: keywords
subject: Social Inclusion
  topic: keywords
subject: Homeless World Cup
  topic: keywords
subject: Football
  topic: keywords
creator: Billy Castyana
creator: Tandiyo Rahayu
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 257
ending page: 269

Recent Trends of Higher Education in India and Future Prospects
type: item
description: This study explores recent trends in higher education in India and examines future prospects within the framework of the National Education Policy 2020 (NEP-2020). Adopting a conceptual and policy analysis approach, the study synthesizes data from policy documents, government reports, and relevant literature to analyze key transformations in the sector. Higher education plays a critical role in shaping a knowledge-based society and driving national development; however, the Indian education system continues to face challenges related to access, equity, and quality. The paper adopts a conceptual and policy-based analysis to highlight key transformations, including the shift toward multidisciplinary learning, skill-based education, flexible curricula, and student-centered approaches. Emphasis is placed on the integration of Information and Communication Technology (ICT) as a crucial enabler for expanding access, enhancing teaching–learning processes, and improving institutional efficiency. The findings indicate that NEP-2020 provides a comprehensive roadmap to reform higher education by promoting research, innovation, and global competitiveness. Initiatives such as digital learning platforms, open and distance education, and the establishment of regulatory bodies aim to strengthen governance and quality assurance. However, the effective implementation of these reforms remains contingent upon addressing critical barriers, including digital literacy gaps, teacher competency, infrastructure disparities, and socio-economic inequalities. Furthermore, the study highlights the importance of continuous professional development for educators and the need for institutional readiness in adopting technological and pedagogical innovations. The future of higher education in India depends on the successful alignment of policy, practice, and stakeholder engagement. It is concluded that while NEP-2020 presents significant opportunities, its impact will largely depend on strategic impl…
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Higher Education
  topic: keywords
subject: NEP-2020
  topic: keywords
subject: ICT Integration
  topic: keywords
subject: Educational Reform
  topic: keywords
creator: Bhuban Chandra Mahapatra
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 662
ending page: 680

Creative Leadership of School Administrators under Chonburi-Rayong Secondary Educational Service Office
type: item
description: This research aimed to: (1) examine the creative leadership of school administrators under the Secondary Educational Service Area Office Chonburi-Rayong; (2) compare creative leadership as perceived by teachers classified by educational level and work experience; and (3) investigate guidelines for developing creative leadership among school administrators in the aforementioned area. The sample consisted of 366 teachers selected through multi-stage sampling. Stratified random sampling was used based on school size, followed by simple random sampling. The research instruments were a questionnaire and an interview form. Data were analyzed using mean, standard deviation, t-test, one-way ANOVA, and content analysis. The findings revealed that: 1. Overall and in all aspects, the creative leadership of school administrators was rated at the highest level. The highest-rated aspect was promoting creativity, followed by vision and imagination, while creative problem-solving received the lowest mean score, although still at the highest level. 2. The comparison results showed that teachers with different educational levels had significantly different perceptions of overall creative leadership at the .01 level, particularly in flexibility and adaptability, creative problem-solving, and creativity promotion. Teachers with different work experiences also showed significant differences in overall perceptions at the .01 level, with those having 10 years or more of experience perceiving higher levels of creative leadership than those with 5-10 years of experience. Overall differences were significant at the .01 level for educational level and .05 level for work experience. 3.The analysis of development guidelines indicated that creative leadership should focus on strategic vision integrating global trends and private sector data to design work-integrated curricula; dynamic flexibility through agile management and psychological safety for innovation experimentation; creative problem-s…
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Creative Leadership
  topic: keywords
subject: School Administrators
  topic: keywords
creator: วิทวัส ชำนาญยา
creator: ปัทมา รูปสุวรรณกุล
creator: อุษาพร กลิ่นเกษร
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 637
ending page: 653

Core Competencies of School Administration under the Chonburi-Rayong Secondary Educational Service Area Office
type: item
description: This study aimed to: (1) examine the competencies of school administrators under the Secondary Educational Service Area Office Chonburi–Rayong, and (2) compare these competencies as classified by educational level, school size, and work experience. The sample consisted of 366 teachers, selected through multi-stage sampling. Stratified random sampling was applied based on school size, followed by simple random sampling. The research instrument was a questionnaire. Data were analyzed using mean, standard deviation, t-test, and one-way ANOVA. The findings revealed that:1. Overall, the competencies of school administrators were rated at the highest level. When considering each competency, analytical and synthesis skills received the highest mean score at the highest level, followed by teamwork, also at the highest level. Achievement orientation had the lowest mean score, although it was still rated at a high level.2. The comparison of administrators’ competencies showed that differences in educational level and school size resulted in statistically significant differences at the 0.01 level. However, differences in work experience did not result in statistically significant differences overall.
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Core Competencies
  topic: keywords
subject: School Administrator
  topic: keywords
creator: สิริลักษณ์ คำลือ
creator: ปัทมา รูปสุวรรณกุล
creator: อุษาพร กลิ่นเกสร
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 654
ending page: 672

A Gamified Mobile Telerehabilitation Framework for Improving Exercise Adherence in Older Adults
type: item
description: The efficacy of long-term rehabilitation programs is diminished by older persons' poor adherence to recommended rehabilitation exercises. Even though telerehabilitation has made rehabilitation services more accessible, many current systems still offer disjointed support, frequently handling clinical monitoring, exercise delivery, and motivation independently rather than in a single digital workflow. In order to improve exercise adherence, this study suggests a gamified mobile telerehabilitation framework for older persons that incorporates clinician-supervised monitoring, gamification, and rehabilitation management. The study uses the Design Science Research (DSR) methodology, emphasizing framework design, objective formulation, and problem identification. A centralized application server connects the patient, clinician, and system support modules that make up the suggested structure. This study's novelty innovation is the comprehensive fusion of gamification, adaptive rehabilitation, and ongoing clinical input into a unified telerehabilitation architecture created especially for senior citizens. A structured conceptual framework that links clinician decision-making, patient exercise activities, and motivational support systems into a single coordinated system is the main contribution. The problem formulation, design objectives, system architecture, use-case flow, and framework design serve as the basis for further prototype development, and the outcomes are currently conceptual rather than empirical. Consequently, this study does not report any empirical effectiveness outcomes. In order to assess the framework's potential to enhance exercise adherence, user engagement, and remote rehabilitation monitoring, the next phases will involve UI/UX implementation, prototype development, demonstration, and evaluation.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Telerehabilitation
  topic: keywords
subject: Gamification
  topic: keywords
subject: Older Adults
  topic: keywords
subject: Exercise Adherence
  topic: keywords
subject: Digital Health
  topic: keywords
creator: Evi Triandini
creator: Thosporn Sangsawang
creator: Djoko Kuswanto
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 681
ending page: 698

Tourist Behavior in Helicopter Charter Service Selection in Las Vegas, Nevada, USA
type: item
description: This study examined tourist behavior in helicopter charter service selection in Las Vegas, Nevada, USA, with three objectives: (1) to describe behavioral characteristics of helicopter charter tourists; (2) to compare behavioral differences across demographic groups (gender, age, income level, and nationality); and (3) to propose evidence-based service development guidelines. An Explanatory Sequential Mixed Methods design was employed, comprising a quantitative phase using a validated Likert-scale questionnaire (n = 400; IOC = 0.87; Cronbach’s α = 0.91) and a qualitative phase involving semi-structured in-depth interviews (n = 30; Inter-rater Reliability = 0.84). Results indicated that the primary market segment consists of affluent male professionals aged 35–55, predominantly using helicopter services for aerial sightseeing at an average expenditure of USD 4,250 per trip. Statistically significant behavioral differences were found across all demographic variables (p < 0.05). Four key service development priorities emerged: enhancing safety standards, developing 4E experience packages, building luxury hotel partnerships, and investing in social proof-driven digital marketing. These findings contribute to the luxury experiential tourism literature and offer actionable implications for operators seeking to deliver differentiated, segment-specific helicopter tourism services.
subject: Research Article
  topic: section
subject: Interdisciplinary Studies
  topic: category
subject: tourist behavior
  topic: keywords
subject: helicopter charter
  topic: keywords
subject: Las Vegas
  topic: keywords
subject: experiential tourism
  topic: keywords
subject: luxury tourism
  topic: keywords
creator: Tomas Hopper
creator: Saranpath Hopper
creator: Kampetchara Puriprinya
creator: Amornrat Prawatrungrueng
creator: Pornnarong Singsamran
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 636
ending page: 651

Community-Based Care for Homeless Individuals with Schizophrenia: Improving Mental Health and Urban Safety
type: item
description: Urbanization and social inequality have exacerbated to the growth of vulnerable populations who face difficulties accessing continuous mental health care. Among these groups, homeless individuals with schizophrenia represent a particularly high-risk population due to the chronic nature of the disorder and the instability of their living conditions. Untreated schizophrenia may lead to severe psychiatric symptoms, social isolation, and socio-environmental risks affecting both the individuals and surrounding communities. This academic article explores community-based care approaches for homeless individuals with schizophrenia in urban environments. The article synthesizes existing knowledge on schizophrenia, homelessness, community mental health services, and behavioral incentive mechanisms to propose a conceptual framework for improving mental health stability and enhancing community safety. The discussion emphasizes the imperative of integrating community networks, family support systems, and primary healthcare services to create sustainable care mechanisms for vulnerable populations. Community health volunteers, local leaders, and healthcare providers play critical roles in monitoring patient conditions, facilitating treatment continuity, and strengthening community resilience. The article concludes that community-based mental health care, combined with collaborative governance and behavioral support mechanisms, can contribute to more effective management of schizophrenia among homeless populations while promoting secure and pluralistic urban communities.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Community-Based Care
  topic: keywords
subject: Schizophrenia
  topic: keywords
subject: Homeless Population
  topic: keywords
subject: Community Safety
  topic: keywords
creator: Lin Li
creator: Mayuree Suacamram
creator: Arpakorn Prewnim
creator: Sirichai Junphum
creator: Siriwan Turongruang
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 652
ending page: 661

Organizational Characteristics Affecting the Readiness of Transportation Businesses to Transition from Internal Combustion Engine Heavy Trucks to Electric Trucks
type: item
description: This research aimed to: 1) examine the readiness of transportation businesses to transition from large internal combustion engine (ICE) trucks to electric trucks, and 2) compare the readiness of transportation businesses based on organizational characteristics. The sample consisted of 400 large truck transportation operators in the Bangkok Port and Laem Chabang Port areas, selected using simple random sampling. The statistical methods used for data analysis included percentage, mean, standard deviation, one-way ANOVA, and pairwise comparison using the LSD method. The results revealed that: 1) the overall readiness of transportation businesses to transition from ICE trucks to electric trucks was at a high level. When considering each aspect, technological readiness, process adaptation readiness, and personnel readiness were at high levels, while infrastructure readiness and financial and investment readiness were at moderate levels. 2) The comparison based on organizational characteristics indicated that registered capital, number of employees, and number of trucks did not significantly affect the level of readiness. However, business operation duration significantly influenced overall readiness. Additionally, the number of trucks significantly affected process adaptation readiness, whereas financial and investment readiness and infrastructure readiness showed no statistically significant differences.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Transportation business readiness
  topic: keywords
subject: electric trucks
  topic: keywords
subject: organizational characteristics
  topic: keywords
creator: ชาญวิทย์ พรภัทรารัตน์
creator: ณัฐภัสสร ธนาบวรพาณิชย์
creator: พิศมัย จารุจิตติพันธ์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 752
ending page: 768

Factors Affecting Consumers’ Intention to Use Jetts Fitness Centers in Bangkok.
type: item
description: This research aimed to: 1. examine the general characteristics of the respondents and the marketing mix factors; 2. compare the mean levels of consumers’ intention to use Jetts Fitness centers classified by personal factors; and 3. investigate the marketing mix factors influencing consumers’ intention to use Jetts Fitness centers. Data were collected from 385 users of Jetts Fitness centers in Bangkok using a questionnaire with convenience sampling. The data were analyzed using frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance (ANOVA), factor analysis, and multiple regression analysis. The research findings revealed that: 1) the majority of respondents were male, aged between 26–35 years, single, company employees, holding a bachelor’s degree, and having an average monthly income of 20,001–30,000 baht. Overall, the marketing mix factors were rated at the highest level (x̄= 4.30, SD = 0.65); 2) differences in personal factors regarding income had a statistically significant effect on consumers’ intention to use Jetts Fitness centers at the 0.05 significance level; and 3) the marketing mix factor of process significantly influenced consumers’ intention to use Jetts Fitness centers at the 0.05 significance level. The estimated regression model could explain 46.6% of the variance in consumers’ intention.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Personal Factors
  topic: keywords
subject: Marketing Mix Factors
  topic: keywords
subject: Fitness Centers
  topic: keywords
subject: Jetts Fitness.
  topic: keywords
creator: ธีระศักดิ์ เปี่ยมสุภัคพงศ์
creator: ธีระรัตน์ เปี่ยมสุภัคพงศ์
creator: ฐิติพร เปี่ยมสุภัคพงศ์
creator: ภัทราวุธ แก้วสถิตย์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 570
ending page: 582

Enhancing Chinese Self-Learning Potential through Artificial Intelligence (AI) Technology and Free Applications
type: item
description: This study aims to examine and analyze the potential of Artificial Intelligence (AI) technology and free applications in supporting Chinese self-learning. The research employs a documentary research method by reviewing academic literature, related studies, and analyzing the functions of 12 Chinese language learning applications: HelloChinese, SuperChinese, Duolingo, TalkPal AI, ChatGPT, Bilibili + AI Subtitles, SuperTest, Chinesimple, Du Chinese, Skritter, Todaii: Easy Chinese, and Chinese Writer Characters. The collected data were then comparatively analyzed in terms of language skills development, AI functions, suitable learner levels, as well as the strengths and limitations of each application. The findings indicate that the applications can be categorized into six groups based on their learning potential: integrated language skill applications, conversation-focused applications, reading-focused applications, writing-focused applications, test preparation applications, and supplementary learning tools. Each application plays a different role in supporting the development of listening, speaking, reading, and writing skills for Chinese language learners at various proficiency levels.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Chinese self-learning
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: language learning applications
  topic: keywords
subject: educational technology
  topic: keywords
creator: อารีภา ธรรมเสถียร
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 716
ending page: 734

Enhancing Cost Efficiency in Cold Chain Logistics Services: A Performance Comparison between Experience-Based Routing and Excel Solver Optimization
type: item
description: In the cold chain logistics industry, maintaining product integrity through precise temperature control and timely delivery is paramount. However, many Small and Medium Enterprises (SMEs) continue to rely on subjective, experience-based routing—a heuristic approach that often leads to sub-optimal paths and inflated operational costs. The objectives of this study were: 1) to analyze and document empirical experience-based routes used by drivers; 2) to develop a mathematical optimization model specifically for cold chain logistics using Excel Solver; and 3) to evaluate the performance gap between manual intuition and algorithmic solutions to quantify potential efficiency gains. The research utilized purposive sampling of five empirical delivery routes as the primary sample from a distribution plant in Pathum Thani. The research tools included manual driver logs and Microsoft Excel Solver utilizing the Simplex LP algorithm. Data were collected by documenting distances from experienced drivers to establish a baseline, which were then analyzed through a comparative performance gap analysis against the mathematical model to identify efficiency improvements. The research results are as follows: 1) Algorithmic optimization consistently outperformed human heuristic decision-making in 80% of the tested cases (Routes 1, 3, 4, and 5); 2) The most significant efficiency gain was recorded in Route 1, where the total distance was reduced by 9.5%, decreasing from 95 to 86 units; and 3) While driver intuition reached the mathematical optimum in one instance (Route 2), the overall findings indicate that human experience is inconsistent across complex scenarios compared to systematic optimization. The study concludes that integrating a systematic routing tool like Excel Solver enables measurable reductions in mileage and fuel consumption. For SMEs, this represents a viable, low-cost digital transformation strategy that strengthens both cost-efficiency and product quality retention in …
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: International articles
  topic: category
subject: Cold Chain Logistics
  topic: keywords
subject: Vehicle Routing Problem (VRP)
  topic: keywords
subject: Cost Efficiency
  topic: keywords
subject: Excel Solver
  topic: keywords
subject: Experience-Based Routing
  topic: keywords
creator: Chayakarn Bamrungbutr
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 369
ending page: 386

Digital Era Leadership of School Administrators under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office
type: item
description: This research aimed to: (1) examine the level of digital leadership among school administrators; (2) compare digital leadership levels based on gender, educational attainment, work experience, and school size; and (3) investigate guidelines for developing digital leadership among school administrators. The sample comprised 151 school administrators under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office during the 2025 academic year. The research instrument was a five-point Likert scale questionnaire. The Index of Item-Objective Congruence (IOC) ranged from 0.80 to 1.00, and the reliability coefficient was 0.98, indicating high internal consistency. The data were analyzed using frequency, percentage, mean, standard deviation, independent samples t-test, and one-way ANOVA (F-test). In addition, semi-structured interviews were conducted, and the qualitative data were analyzed using content analysis. The results indicated that: (1) The overall level of digital leadership among school administrators, as well as across all dimensions, was at the highest level (x̄ = 4.55, SD = 0.216). Among the dimensions, digital technology competency had the highest mean score (x̄ = 4.57, SD = 0.265), also at the highest level. (2) There were no statistically significant differences in digital leadership levels when classified by gender, educational attainment, work experience, and school size. (3) The guidelines for developing digital leadership suggested that administrators should formulate a clear digital vision and strategies aligned with the school context, act as role models in technology utilization, enhance digital competencies for effective management, promote ethical and responsible digital citizenship, and establish collaborative learning networks. These approaches are essential for fostering a learning-oriented organizational culture and driving innovation within educational institutions.
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Digital Leadership
  topic: keywords
subject: School Administrators
  topic: keywords
subject: Educational Digital Technology
  topic: keywords
creator: โชติมณี มีทองแสน
creator: นันทนา ชวศิริกุลฑล
creator: อัจศรา ประเสริฐสิน
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 261
ending page: 281

A Study of Graduate Potential Desired by Tourism Businesses Based on the Thai Qualifications Framework for Higher Education
type: item
description: This research, " A Study of Graduate Potential Desired by Tourism Businesses Based on the Thai Qualifications Framework for Higher Education," aims to study the level of potential of graduates required by the tourism business, based on four aspects of the Thai Higher Education Qualifications Framework: 1. Knowledge, 2. Skills, 3. Ethics, and 4. Personal Traits. Data was collected using a questionnaire with purposive sampling from 42 respondents. The data was analyzed using the mean (µ) and standard deviation (σ). Analysis of the respondents' personal information revealed that the majority were female, aged between 31 and 40 years, held a bachelor's degree, and mostly held supervisory positions with more than two years of work experience. Regarding the potential of graduates required by the tourism business according to the Thai Higher Education Qualifications Framework, the overall four aspects were at the highest level. Ethics had the highest mean, followed by personal traits, knowledge, and skills, respectively.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Potential
  topic: keywords
subject: Tourism business
  topic: keywords
subject: Higher Education Qualification Framework
  topic: keywords
creator: ปิยาภา พรหมทอง
creator: กานสิลักษณ์ วัฒนอุดมศิลป์
creator: กวีกานต์ กลั่นมา
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 276
ending page: 286

The Main Factors of Tourism of Thai Tourists Choice to Cultural Travel, to the Mon Community in Lat Krabang District, Bangkok
type: item
description: This research, entitled the main factors of tourism of thai tourists choice to cultural travel to the mon community in lat drabang district Bangkok aimed to examine the principal tourism factors affecting Thai tourists’ decisions to visit the Mon community in Lat Krabang District, Bangkok.The sample consisted of 400 Thai tourists who visited the Mon community in the specified area. The research instrument was a structured questionnaire, which was validated for content validity by experts and demonstrated a reliability coefficient of 0.809. Data were analyzed using both descriptive and inferential statistics. Descriptive statistics included frequency, percentage, mean, and standard deviation. Inferential statistics involved the use of One-way Analysis of Variance (One-way ANOVA). The findings revealed that the overall tourism factors were rated at a high level (x̄= 3.96, S.D. = 0.77). Among the three dimensions, Attractions received the highest mean score, followed by Amenities and Accessibility, respectively. Key influential factors included the diversity of tourism activities and attractions, as well as the availability of food and beverage services. Furthermore, the hypothesis testing indicated that differences in monthly income significantly affected opinions regarding Accessibility and Amenities at the 0.05 level of significance, while educational level significantly influenced opinions toward Amenities. The results highlight the importance of cultural identity as a primary driver of tourists’ decision-making, alongside the development of accessible infrastructure and adequate facilities. These findings may serve as empirical evidence to support strategic planning for sustainable community-based tourism development.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Community-based tourism
  topic: keywords
subject: 3As tourism components
  topic: keywords
subject: Tourist decision-making
  topic: keywords
subject: Mon community
  topic: keywords
subject: Lat Krabang District
  topic: keywords
creator: กัญญาพัชร วุฒิยา
creator: การสิลักษณ์ วัฒนอุดมศิลป์
creator: จรูญวิทย์ โตสัจจะวงษ์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 502
ending page: 517

The Impact of Financial Ratios on Dividend Payouts of “Set50” Listed Companies in the Stock Exchange of Thailand
type: item
description: This study aims to examine the impact of financial ratios on dividend payouts of companies listed in the SET 50 group on the Stock Exchange of Thailand. The analysis covers data from 43 companies across various industries over a period from 2021 to 2023. The financial ratios analyzed include the Current Ratio (CR), Quick Ratio (QR), Debt-to-Equity Ratio (DER), Return on Assets (ROA), Return on Equity (ROE), and Dividend Payout Ratio (DP). The findings revealed that the Return on Assets (ROA), Quick Ratio (QR), and Current Ratio (CR) had a positive impact on dividend payouts at a statistically significant level of 0.05. On the other hand, the Debt-to-Equity Ratio (DER) and Return on Equity (ROE) showed no significant effect on dividend payouts. This research enhances the understanding of the factors influencing corporate decisions on dividend payout policies, which can be valuable for future financial planning and investment strategies.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Financial Ratios
  topic: keywords
subject: Return on Assets (ROA)
  topic: keywords
subject: Dividend Payout Ratio
  topic: keywords
subject: Publicly Listed Company
  topic: keywords
creator: เกมกิลา จะเลินสัก
creator: พัทธ์ธีรา จิรอุดมสาโรจน์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 262
ending page: 275

Study of the Effects of High Glucose Concentration in Culture Media on Osteoblast Viability and Integrin Gene Expression on Titanium Surfaces: An In Vitro Study
type: item
description: This study aimed to investigate the effects of glucose concentration in culture media on osteoblast viability and integrin expression on titanium surfaces under in vitro conditions. Normoglycemic and hyperglycemic environments observed in diabetic patients were simulated. Primary human alveolar osteoblasts obtained from alveolar bone were cultured in Dulbecco’s Modified Eagle Medium supplemented with 10% fetal bovine serum, 1% antibiotic agents, and 1% L-glutamine. Cells at passage 3 were used for the experiments. The osteoblasts were then seeded onto prepared titanium discs and divided into two groups according to glucose concentration: a low-glucose group (5.5 mmol/L) and a high-glucose group (25 mmol/L). Cells were maintained under controlled conditions at 37 °C in a humidified atmosphere containing 5% CO2. Osteoblasts were isolated from three independent donors, and experiments for each donor were performed in triplicate. Cell viability was evaluated using the MTT assay at 24 and 48 hours. The expression of integrin genes (α5 and β1) was assessed at 24 hours using reverse transcription polymerase chain reaction (qRT-PCR). The results demonstrated that osteoblast viability and proliferation in the high-glucose group were not significantly different from those in the low-glucose group (P>0.05) at both time points. Similarly, the expression levels of integrin α5 and β1 at 24 hours showed no significant differences between the two groups (P>0.05). These findings suggest that short-term exposure to elevated glucose alone may not be sufficient to impair osteoblast survival or proliferation or alter early integrin-mediated cell adhesion on titanium surfaces in vitro. The impact of diabetes on bone–implant integration may instead involve additional pathophysiological factors, such as the accumulation of advanced glycation end products, oxidative stress, and chronic inflammation, which warrant further investigation. The knowledge gained from this study may serve as basel…
subject: Research Article
  topic: section
subject: Science and Technology
  topic: category
subject: dental
  topic: keywords
subject: implant
  topic: keywords
subject: diabetes, integrin
  topic: keywords
creator: วสุพล จึงกิจธนวัฒน์
creator: ประเวศ เสรีเชษฐพงษ์
creator: วรีย์รัตน์ วรีเจิ่งประภากร
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31

https://benjamit.thonburi-u.ac.th/ojs/index.php/bmv16/article/view/510
type: item
title: The Relationship between Organizational Climate and Teachers’ Work Behavior in Basic Education Schools in Kaeng Hang Maeo District under the Jurisdiction of the Chanthaburi Primary Educational Service Area Office 1
description: This study aimed to: 1) examine the level of organizational climate in basic education schools. 2) investigate the level of teachers’ job performance behavior in basic education schools; and 3) explore the relationship between organizational climate and teachers’ job performance behavior in basic education schools. The sample size was determined using the Krejcie and Morgan table at a 95% confidence level, yielding a total of 161 participants. The sample consisted of 16 school administrators and 145 teachers, selected through stratified random sampling based on school size. The research instrument was a questionnaire, with the index of item–objective congruence ranging from .60 to 1.00 and a reliability coefficient of .90. The statistics employed included frequency, percentage, mean, standard deviation, and Pearson’s product-moment correlation coefficient. The findings revealed that: 1) Overall, opinions regarding the organizational climate in basic education schools were at a high level (x̄= 4.27, S.D. = 0.689). When considering each aspect, the highest mean score was found in the support dimension, followed by the reward dimension, both at a high level (x̄= 4.42, S.D. = 0.608). The lowest mean score was in the warmth dimension, which was also rated at a high level (x̄= 4.22, S.D. = 0.741). 2) Overall, opinions regarding teachers’ job performance behavior in basic education schools were at the highest level (x̄= 4.53, S.D. = 0.454). When considering each aspect, the highest mean score was teachers’ overall job performance (x̄= 4.60, S.D. = 0.466) behavior, followed by supportive teaching behavior, both at the highest level. The lowest mean score was teaching behavior, which was also rated at a high level (x̄= 4.42, S.D. = 0.563). 3) The analysis of the relationship between organizational climate and teachers’ job performance behavior in basic education schools in Kaeng Hang Meaw District indicated a strong positive correlation, which was statistically significant a…
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Teachers’ Job Performance
  topic: keywords
subject: Administrators
  topic: keywords
subject: Organizational Climate
  topic: keywords
subject: Relationships
  topic: keywords
creator: ประนอม แก้วลอย
creator: ทรงยศ แก้วมงคล
creator: ปราศรัย ประวัติรุ่งเรือง
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 97
ending page: 113

Management and Service Quality Affecting the Survival of Small Retail Businesses in Northeastern Thailand
type: item
description: This research aimed to: 1) examine the current conditions, problems, and obstacles related to service management; 2) investigate quality management and business operational capabilities for business survival; and 3) explore external environmental factors affecting management for the survival of small retail businesses in the northeastern region of Thailand. This study employed a qualitative research approach by utilizing secondary data and collecting opinions from 19 experts. The number of experts, who served as key informants, was determined based on the minimum sample size principle of the Delphi technique. A purposive sampling method was applied, including entrepreneurs with at least five years of experience and consistent business growth, as well as academics from relevant organizations. The findings revealed that: 1) small retail businesses in the Northeastern region operate under an adaptive management approach in response to fluctuating conditions and limited purchasing power. As a result, they face challenges related to economic constraints, resource limitations, and entrepreneurial capabilities, as well as a lack of systematic service management; 2) service quality management across five dimensions-tangibles, reliability, responsiveness, assurance, and empathy-together with business operational capabilities, including cost control, differentiation, and niche market focus, are key factors influencing business survival. In particular, maintaining strong customer relationships serves as a significant competitive advantage; and 3) External environmental factors-political, economic, social, technological, environmental, and legal-significantly influence business operations, acting as both pressures and supporting factors that require continuous adaptation by entrepreneurs to ensure long-term survival.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Small retail businesses
  topic: keywords
subject: service quality
  topic: keywords
subject: business survival
  topic: keywords
creator: สถาพร คูประทุมศิริ
creator: พิศมัย จิตติพันธ์
creator: ณัฐภัสสร ธนาบวรพาณิชย์ ณัฐภัสสร ธนาบวรพาณิชย์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 735
ending page: 751

Relationship Between the Marketing Mix (7Ps) and Consumers’ Decision to Use Suki A Restaurant at Mega Bangna Shopping Center
type: item
description: The objectives of this research were 1) to examine the marketing mix factors (7Ps) influencing consumers' decisions to use the services of Suki A Restaurant at Mega Bangna shopping center 2) to examine the decision-making process of consumers using the services of Suki A Restaurant at Mega Bangna shopping center and 3) to analyze the relationship between the marketing mix factors (7Ps) and consumers' decisions to use the services of Suki A Restaurant at Mega Bangna shopping center. The sample consisted of 126 customers who had decided to use the services of Suki A restaurant at Mega Bangna Shopping Center. The samples were selected using accidental sampling. The research instruments used was a questionnaire with the content validity (IOC) of r = 0.67, p < 1.00 and a reliability coefficient of 0.99. The data were analyzed using descriptive statistics, including percentage, mean, and standard deviation. Pearson’s correlation coefficient was employed to test the research hypotheses at the 0.01 level of statistical significance. The research result revealed that 1) The marketing mix factors (7Ps) influencing consumers' decisions to use the services of Suki A Restaurant at Mega Bangna shopping center, both overall and for each individual item, were at the highest level (Mean = 4.52), 2) The consumers' decisions to use the services of Suki A Restaurant at Mega Bangna shopping center were at a high level (Mean = 4.48) and 3) There was a positive correlation between the marketing mix factors (7Ps) and consumers' decisions to use the services of Suki A Restaurant at Mega Bangna shopping center at a moderate level (r=0.55), which was statistically significance at the 0.01 level.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Relationships
  topic: keywords
subject: Marketing Mix (7Ps)
  topic: keywords
subject: Decision-Making
  topic: keywords
subject: Suki Restaurant A
  topic: keywords
creator: วัชราภรณ์ ศรีฟ้า
creator: ภูษิตย์ วงษ์เล็ก
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 328
ending page: 344

Factors Affecting the Efficiency of Digital-Era Work Performance among Accountants in Pathum Thani Province
type: item
description: This study aimed to: 1) examine the level of digital-era work performance efficiency among bookkeepers; 2) compare the efficiency of digital-era work performance among bookkeepers classified by personal factors; and 3) investigate work-related factors influencing digital-era work performance efficiency among bookkeepers. The sample consisted of 365 bookkeepers in Pathum Thani Province. The statistical techniques employed for data analysis included percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis (MRA). The results of the study revealed that: 1) the overall level and individual dimensions of digital-era work performance efficiency among bookkeepers in Pathum Thani Province were at a moderate level. Among the dimensions, reduction of errors in recording and data processing was ranked at the highest level, followed by work speed, accuracy of accounting information and reports, and quality of accounting outputs, respectively. 2) Bookkeepers with different genders demonstrated statistically significant differences in overall work performance efficiency, as well as in reduction of errors in recording and data processing, at the .05 level of statistical significance. Furthermore, bookkeepers with different ages and work experiences showed statistically significant differences in performance efficiency in terms of the quality of accounting outputs at the .05 level. 3) Digital-era work-related factors were found to significantly influence overall digital-era work performance efficiency at the .01 level of statistical significance. The factors, ranked from highest to lowest influence, were accounting information system capability (β = .345), digital technological knowledge and understanding (β = .267), continuous professional development (β = .209), and management support (β = .126), respectively.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Work Performance Efficiency
  topic: keywords
subject: Digital Era
  topic: keywords
subject: Accountants
  topic: keywords
creator: ณัฐพงษ์ ใจภิภักดิ์
creator: ปนัดดา พาหา
creator: พีระพร เครือหงษ์
creator: รัชภูมิ เรืองหร่าย
creator: กิตติวัฒน์ อิศรางกูร ณ อยุธยา
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 619
ending page: 633

Transformational Leadership of Administrators That Affects Learning Organization in Schools under the Office of the Private Education Commission, Chatuchak District, Bangkok
type: item
description: The objectives of this research were: 1) to examine the level of transformational leadership of school administrators, 2) to investigate the level of learning organization in educational institutions, 3) to study the relationship between transformational leadership of administrators and learning organization in educational institutions, and 4) to analyze transformational leadership factors affecting learning organization in educational institutions under the Office of the Private Education Commission, Chatuchak District, Bangkok. The sample consisted of 239 teachers from educational institutions under the jurisdiction of the Office of the Private Education Commission in Chatuchak District, Bangkok. The sample size was determined using Yamane’s formula, and stratified random sampling was employed based on school size, followed by proportional allocation and simple random sampling. The research instrument was a five-point rating scale questionnaire with an index of item-objective congruence (IOC) ranging from 0.80 to 1.00 and a reliability coefficient of .996. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, Pearson’s product–moment correlation coefficient, and stepwise multiple regression analysis. The research findings indicated that: 1) The overall level of transformational leadership of administrators was at a high level. 2) The overall level of learning organization in educational institutions was at a high level. 3) Transformational leadership and learning organization were highly correlated (r = 0.976), with statistical significance at the .01 level. and 4) Transformational leadership variables were identified as significant predictors of learning organization, ranked in order of importance as follows: intellectual stimulation (X3, b = 0.365), inspirational motivation (X2, b = 0.232), individualized consideration (X4, b = 0.229), and idealized influence (X1, b = 0.193). The predictive equations for learnin…
subject: Research Article
  topic: section
subject: ศึกษาศาสตร์
  topic: category
subject: Transformational leadership
  topic: keywords
subject: Learning organization
  topic: keywords
creator: พิไลพร พึ่งอ่ำ
creator: ปราศรัย ประวัติรุ่งเรือง
creator: ทรงยศ แก้วมงคล
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 250
ending page: 266

A Study of Community Participation Levels in Natural Tourism Attraction Management: A Case Study of Bangoi Sinai Subdistrict, Yaha District, Yala Province
type: item
description: Research on Community Participation in Natural Tourism Management: A Case Study of Bangoi Sinai Subdistrict, Yaha District, Yala Province. The study aims to 1) examine the level of community participation in managing natural tourism, and 2) investigate the problems, obstacles, and ways to enhance community participation. The research employs a mixed methods approach, collecting quantitative data thru questionnaires from 379 residents and qualitative data thru interviews with 15 key informants. Data were analyzed using basic statistics, including percentages, means, and standard deviations, alongside content analysis. The research findings indicate that the overall level of community participation is moderate, with an average score of 2.69. The levels of participation in decision-making and implementation are relatively higher than those in monitoring and evaluation and in receiving benefits. The key obstacles identified include: 1. Intermittent participation 2. The distribution of benefits is not equitable, and 3. The limitations in the readiness of the population in certain areas. Therefore, the development approach should promote systematic participation, allowing all sectors to play a role from planning to evaluation, and create transparent management mechanisms to ensure the sustainable economic, social, and environmental development of tourist destinations in the long term.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Community Participation
  topic: keywords
subject: Nature-based Tourism
  topic: keywords
subject: Tourism Attraction Management
  topic: keywords
creator: สุทธิพงษ์ ตาเย๊ะ
creator: มูฮัมหมัดจัฟรีฮัน มามะ
creator: ซีตีอามีเนาะ ดาโอะ
creator: นินุสรา มินทราศักดิ์
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-07-12
publication date: 2026-07-12
starting page: 98
ending page: 110

Improving the Quality of Life for People in the Area Surrounding the Power Plant in Budee Subdistrict, Mueang District, Yala Province.
type: item
description: This research article aims to examine approaches to improving the quality of life of people living in areas surrounding the power plant in Budee Subdistrict Municipality, Mueang District, Yala Province. The study employs a qualitative research methodology. Key informants consisted of 12 individuals, including 1 mayor of Budee Subdistrict Municipality, 1 head of the public health division, and 10 local residents, selected through purposive sampling. The research instrument was a semi-structured interview guide. Data were collected through in-depth interviews and focus group discussions, and analyzed using content analysis The findings reveal that approaches to improving the quality of life of people living around the power plant encompass three major aspects First, in terms of environmental issues, it was found that wastewater discharge into natural water sources has led to water quality deterioration, unpleasant odors, and fish deaths, adversely affecting farmers and local livelihoods. Additionally, dust emissions from the power plant have caused irritation and respiratory problems, reflecting an increasing trend in environmental and health issues Second, regarding safety, residents expressed concerns about risks associated with the power plant’s operations, particularly the potential leakage or dispersion of pollutants, which may affect water quality, air quality, noise levels, and overall public health Third, in terms of transportation and communication, it was found that the transportation of timber by trucks entering and exiting the power plant has caused road damage and traffic congestion, leading to inconvenience and increased accident risks. Moreover, it has placed additional burdens on relevant authorities in maintaining infrastructure and managing traffic systems.
subject: Research Article
  topic: section
subject: Social Sciences
  topic: category
subject: Quality of life at power plants
  topic: keywords
subject: quality of life development
  topic: keywords
subject: communities surrounding power plants
  topic: keywords
creator: อาลิฟ กาจิ
creator: อิลฮัม สามะเอะ
rights: Copyright (c) 2026 การประชุมวิชาการระดับชาติและนานาชาติ เบญจมิตรวิชาการ ครั้งที่ 16
date: 2026-05-31
publication date: 2026-05-31
starting page: 1
ending page: 9