[1]
สุขสวัสดิ์ เ. and ฐานิตธนกร น., “Factors Influencing Purchase Behavior through TikTok Live Commerce among Generation Z Consumers in Thailand”, BMV, vol. 4, no. 4-1, pp. 433–446, Jul. 2026, Accessed: Jul. 29, 2026. [Online]. Available: https://benjamit.thonburi-u.ac.th/ojs/index.php/bmv16/article/view/719