daranee akkpinyo and รุ่งเรือง ป., “The Relationship between Marketing Mix Factors and Customer’s Decision Making of True Coffee at Icon Siam Branch Bangkok, Thailand”, BMV15, vol. 15, no. 5, pp. 106–115, May 2025, Accessed: Aug. 12, 2026. [Online]. Available: https://benjamit.thonburi-u.ac.th/ojs/index.php/bmv15/article/view/103