A Strategic Synthesis Study of Artificial Intelligence Integration in Digital Marketing Systems Trends and Impacts on Organizational Performance. The 15th Benjamit National and International Conference, [S. l.], v. 15, n. 6, p. 436–450, 2025. Disponível em: https://benjamit.thonburi-u.ac.th/ojs/bmv15/article/view/171. Acesso em: 1 jul. 2025.