Marketing Strategies 4 C’s Affecting the Purchase Decision of Branded Bags of Students in Lat Krabang District, Bangkok (ดาวขาว ท. & คล่องแคล่ว ร. , Trans.). (2025). The 15th Benjamit National and International Conference, 15(6), 134-142. https://benjamit.thonburi-u.ac.th/ojs/bmv15/article/view/345