Marketing Factors Affecting Consumers’ Decision to Purchase New Town Housing Projects in Surat Thani Province: Marketing factors, Consumer decision-making, Housing projects (สมปรีดา ภ., T. . Buaphet, S. . Sombatsuk, P. . Somprida, & รักรอด โ. , Trans.). (2025). The 15th Benjamit National and International Conference, 15(5), 1-13. https://benjamit.thonburi-u.ac.th/ojs/bmv15/article/view/34