The Impact of E-commerce Platform User Reviews on Consumer Purchasing Intention -- Taking Taobao as an Example, China (Hao Li & A. . Navavongsathian , Trans.). (2025). The 15th Benjamit National and International Conference, 15(1), 132-143. https://benjamit.thonburi-u.ac.th/ojs/bmv15/article/view/177